Taiwan: Mei-Tai IPA Beerchela Delivered Hoppy Reverberations
Link to report:
ATO Taipei, in partnership with thirteen Taiwan craft beer breweries and four U.S. craft beer importers, delivered a successful consumer-facing craft beer festival that promoted U.S. ingredients through 84 craft beers. The two-day event highlighted eleven limited-edition Taiwan-brewed India Pale Ales (IPA), inspired by the U.S. craft breweries and formulated with U.S. ingredients including hops and yeast. Following up the event, nine breweries reported that they would commercialize the IPA created for this event, given the positive feedback from consumers.
